Peach Tree, Ambiguous—Anouk van Klaveren and Femke de Vries

Peach Tree, Ambiguous is a research project, mapping how value is created around luxury goods. It operates as a speculative department-store and brand, selling fictional design objects created by Anouk van Klaveren. Embracing the deranged logic of today’s marketing- and communications cultus, the brand outsourced its products’ raison d’être by hiring an international team of sales experts, content creators and e-commerce models.

The project is initiated by Anouk van Klaveren, member of Das Leben am Haverkamp.